Lentils get the “porridge pot” treatment with this novel ready meal launch.

The Tropicana brand tries to crack the cereal market with this “eat with orange juice” concept.

This is the first collaboration we have seen between an FMCG brand and a music festival to create an augmented reality experience.

We’ve seen other beers loosely positioned as ‘sports’ drinks, but this is the first we can recall that as positioned as a ‘recovery’ beverage.

This pasta is designed to be eaten with a spoon: an interesting response to consumers’ increasingly informal eating habits.

Seniors remain an under-represented target market for FMCG brands, which launches like this could help change.

Ben & Jerry’s showcases its ethical credentials with this launch “co-created with entrepreneurs from refugee backgrounds”.

The “hot or cold” marketing of these salad leaves positions them as a versatile option.