Our Product award recognises any innovation which relates directly to the physical product: this could be a novel flavour, ingredient or technology, or an experiential benefit.
Our Packaging category focuses on key developments over the past year in materials, sustainability, preservation and convenience.
Our Positioning award recognises product launches that have reached out to consumers in new ways, such as through innovation in the brand / consumer dynamic.
Our Branding & Design category recognises the products that stand out from the crowd through an innovative concept or creative visual identity.
Our SME award pays homage to the small and medium sized firms that look to rewrite the rules.
Functional continues to be a watchword in FMCG innovation. Our Health & Wellness category recognises products setting new standards in health, nutrition and wellbeing.
Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.
Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.
All products shortlisted for the Gama Innovation Awards must meet all of
the following qualifying criteria:
1. The innovation was ‘new’ to the global market within the 12 months
prior to the closing date for entries. (NB: Minor adaptations to existing
innovations do not qualify).
2. The product launch represents a significant ‘world first’ or
3. The product is a packaged retail product from the food, alcoholic
drinks, non-alcoholic drinks, household care, health & beauty, pet care or
Your e-mail submission should include the following:
We will review all submissions but please note that entries are not
guaranteed to be shortlisted.
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