Our Product award recognises any innovation which relates directly to the physical product: this could be a novel flavour, ingredient or technology, or an experiential benefit.
Our Packaging category focuses on key developments over the past year in materials, sustainability, preservation and convenience.
Our Positioning award recognises product launches that have reached out to consumers in new ways, such as through innovation in the brand / consumer dynamic.
Our Branding & Design category recognises the products that stand out from the crowd through an innovative concept or creative visual identity.
Our SME award pays homage to the small and medium sized firms that look to rewrite the rules.
Functional continues to be a watchword in FMCG innovation. Our Health & Wellness category recognises products setting new standards in health, nutrition and wellbeing.
Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.
Our Hospitality award is a showcase of the latest innovations launched in hotels, bars, cafes, restaurants, and entertainment venues.
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