This purple-coloured, sour blackberry yoghurt made for a distinctive Halloween launch.

This launch stood out on snack aisles in Brazil thanks to its unusual “corn on the cob” design.

KraftHeinz takes to coining new sauce names with mashups such as Tarchup (tartare sauce and ketchup), Mayochup (mayonnaise and ketchup) and Wasabioli (wasabi and aoli).

Superloaf Smart Bread is claimed to be “as good as vegetables” thanks to a range of functional ingredients.

This clever play on words allowed Nestle to promote its links to a bee conservation charity.

The “Moa Burger” branding is distinctive here as it is born out of a video game tie up, taking an essentially fictional food and converting it into a real-world flavour.

The “meal in a bag” branding is a novel way to position these high-protein rice snacks as a meal replacement.

This “toast and jam” concept is a nod to the popularity of tea as a breakfast drink in the UK.