Branding & Design

Our Branding & Design category recognises the products that stand out from the crowd through an innovative concept or creative visual identity.

CHOBANI

This purple-coloured, sour blackberry yoghurt made for a distinctive Halloween launch.

ELMA CHIPS

This launch stood out on snack aisles in Brazil thanks to its unusual “corn on the cob” design.

HEINZ

KraftHeinz takes to coining new sauce names with mashups such as Tarchup (tartare sauce and ketchup), Mayochup (mayonnaise and ketchup) and Wasabioli (wasabi and aoli).

MODERN BAKER

Superloaf Smart Bread is claimed to be “as good as vegetables” thanks to a range of functional ingredients.

NESTLE

This clever play on words allowed Nestle to promote its links to a bee conservation charity.

PRINGLES

The “Moa Burger” branding is distinctive here as it is born out of a video game tie up, taking an essentially fictional food and converting it into a real-world flavour.

TAKEOUT

The “meal in a bag” branding is a novel way to position these high-protein rice snacks as a meal replacement.

YORKSHIRE TEA

This “toast and jam” concept is a nod to the popularity of tea as a breakfast drink in the UK.