PANCO
The pink and green design of this wafer amplifies the watermelon flavour.
OUI
The pared-back branding acts as an unusual counterpoint to typical wine marketing.
UHHMAMI
Bold colourways and quirky branding help these meat-free stocks stand out.
ATOMO
“Beanless” branding underlines this brand’s environmental credentials, namely the use of upcycled ingredients.
MENTOS
The colourful ‘sandwich’ design of these mints help them stand out.
KANRO
The novel energy drink flavour of these boiled sweets is echoed through bold design.
PRIME
Influencer marketing and artificial scarcity anchored a strategy that earned Prime Hydration rapid penetration in the sports drink space.
GO MATE
This launch is interesting for the way branding is used to highlight suggested “day” and “night” usage occasions. The blend of yerba mate and nootropics is also distinctive.