The pink and green design of this wafer amplifies the watermelon flavour.

The pared-back branding acts as an unusual counterpoint to typical wine marketing.

Bold colourways and quirky branding help these meat-free stocks stand out.

“Beanless” branding underlines this brand’s environmental credentials, namely the use of upcycled ingredients.

The colourful ‘sandwich’ design of these mints help them stand out.

The novel energy drink flavour of these boiled sweets is echoed through bold design.

Influencer marketing and artificial scarcity anchored a strategy that earned Prime Hydration rapid penetration in the sports drink space.

This launch is interesting for the way branding is used to highlight suggested “day” and “night” usage occasions. The blend of yerba mate and nootropics is also distinctive.