This “bird seed bread” concept is made more distinctive through the “beak” branding.

Honey and energizing benefits are encapsulated in this products “buzz” branding.

“Carrot bacon” is a novel response to demand for meat alternatives in the snacking space.

Avocados have been getting a bad press recently from a sustainability point of view, so this “broccoli guacamole” offers an interesting alternative.

Waffles turn emoji in this novel breakfast launch.

McCain’s limited edition design is the result of a drawing competition for children, a novel form of consumer engagement.

Striking design highlight’s this flour’s claim to contain “as much protein as beef”.

The ‘forest’ design of this tea packaging adds some artistic flair to the category.