Tie-ups with streaming services and other entertainment providers give food and drink brands new scope for targeted, occasion-specific marketing.

Coffee creamer leans on breakfast cereal branding.

The ‘character head’ is an engaging way to introduce children to the world of baking aids.

Ham becomes caviar in this unusual gourmet launch.

This fun launch sees tortilla bowls reinvented as a dippable snack.

Hummus breaks into the world of lunch kits with this novel launch.

Spreadable cake looks to be a new indulgent concept.

The watermelon theme gives this pack a distinctive appearance.