Branding & Design

Our Branding & Design category recognises the products that stand out from the crowd through an innovative concept or creative visual identity.

BEN & JERRY'S

Tie-ups with streaming services and other entertainment providers give food and drink brands new scope for targeted, occasion-specific marketing.

COFFEE MATE

Coffee creamer leans on breakfast cereal branding.

DR. OETKER

The ‘character head’ is an engaging way to introduce children to the world of baking aids.

MATINEZ SOMALO

Ham becomes caviar in this unusual gourmet launch.

OLD EL PASO

This fun launch sees tortilla bowls reinvented as a dippable snack.

SABRA

Hummus breaks into the world of lunch kits with this novel launch.

TRADER JOE'S

Spreadable cake looks to be a new indulgent concept.

WONDER MELON

The watermelon theme gives this pack a distinctive appearance.