Branding & Design

Our Branding & Design category recognises the products that stand out from the crowd through an innovative concept or creative visual identity.

PANCO

The pink and green design of this wafer amplifies the watermelon flavour.

OUI

The pared-back branding acts as an unusual counterpoint to typical wine marketing.

UHHMAMI

Bold colourways and quirky branding help these meat-free stocks stand out.

ATOMO

“Beanless” branding underlines this brand’s environmental credentials, namely the use of upcycled ingredients.

MENTOS

The colourful ‘sandwich’ design of these mints help them stand out.

KANRO

The novel energy drink flavour of these boiled sweets is echoed through bold design.

PRIME

Influencer marketing and artificial scarcity anchored a strategy that earned Prime Hydration rapid penetration in the sports drink space.

GO MATE

This launch is interesting for the way branding is used to highlight suggested “day” and “night” usage occasions.┬áThe blend of yerba mate and nootropics is also distinctive.