Branding & Design

Our Branding & Design category recognises the products that stand out from the crowd through an innovative concept or creative visual identity.

BEAK BEAK

This “bird seed bread” concept is made more distinctive through the “beak” branding.

BUZZED

Honey and energizing benefits are encapsulated in this products “buzz” branding.

CARROT BACON

“Carrot bacon” is a novel response to demand for meat alternatives in the snacking space.

GLADIATOR BROKKOMOLE

Avocados have been getting a bad press recently from a sustainability point of view, so this “broccoli guacamole” offers an interesting alternative.

KELLOGG'S

Waffles turn emoji in this novel breakfast launch.

MCCAIN

McCain’s limited edition design is the result of a drawing competition for children, a novel form of consumer engagement.

MORIXE

Striking design highlight’s this flour’s claim to contain “as much protein as beef”.

PUYU

The ‘forest’ design of this tea packaging adds some artistic flair to the category.