Positioning

Our Positioning award recognises product launches that have reached out to consumers in new ways, such as through innovation in the brand / consumer dynamic.

BRAZI BITES

Spanish and Brazilian bakery traditions collide in this unusual launch.

GREFUSA

Burger King discounts promote these new burger-flavour sunflower seeds.

FROM THE GROUND UP

Squash invades the savoury snack category.

JELL-O PLAY

Confectionery capitalizes on the ‘slime’ craze.

MARILAN

Panettone is a popular Brazilian cake choice, but this looks to be its first appearance as a biscuit flavour.

MELVITA

Honey positions itself for tea, coffee and cooking.

QUAKER

Crackers, nuts, dried fruit and Greek yoghurt come together in this ‘protein-packed’ on-the go launch.

TRADER JOE'S

Soup becomes crackers in this unusual branding exercise.