Lentils get the “porridge pot” treatment with this novel ready meal launch.
The Tropicana brand tries to crack the cereal market with this “eat with orange juice” concept.
This is the first collaboration we have seen between an FMCG brand and a music festival to create an augmented reality experience.
This pasta is designed to be eaten with a spoon: an interesting response to consumers’ increasingly informal eating habits.
AUCHAN BIO SENIOR
Seniors remain an under-represented target market for FMCG brands, which launches like this could help change.
BEN & JERRY'S
Ben & Jerry’s showcases its ethical credentials with this launch “co-created with entrepreneurs from refugee backgrounds”.