Positioning

Our Positioning award recognises product launches that have reached out to consumers in new ways, such as through innovation in the brand / consumer dynamic.

COCA-COLA CREATIONS

This is an interesting example of how consumer goods can tap into the artificial intelligence (AI) trend through augmented reality experiences.

COCUUS UPGRADED MEAT

This “3D printed meat” is especially unusual in using offcuts that might otherwise be discarded, helping to reduce meat waste.

HELL AI

Does this “powered by AI” concept herald the future for food and drink formulation?

LO CONTE DECORI

We’ve seen edible candles made of chocolate before, but these are the first we can recall in the form of sugar confectionery.

NEW BARN ORGANICS

Regenerative agriculture continues to be a popular sustainability concept, as this almond milk demonstrates.

PHOSKITOS

Tongue-painting effects transition from confectionery to cakes with this fun launch.

TOPPITS

As paper and card increasingly replace plastic as a packaging material, we are likely to see similar trends in household wrap and bags.

VAPPUCCINO

This ‘energy vape’ that seeks to emulate a cup of coffee provides further evidence of the blurring of the lines between nicotine and non-nicotine categories.