Animal welfare issues are highlighted through quirky branding.

Vegan positioning reaches teabags.

Rice steps up its positioning as a breakfast food.

‘Leftover’ vegetables are reinvented as preserves.

Nut butter is marketed as a ‘power fuel’.

‘Easy iron’ claims touted in new laundry gel caps.

Humorous branding headlines this crisp launch.

Meals become hot snacks in this innovative concept.