Positioning

Our Positioning award recognises product launches that have reached out to consumers in new ways, such as through innovation in the brand / consumer dynamic.

POULEHOUSE

Animal welfare issues are highlighted through quirky branding.

PG TIPS

Vegan positioning reaches teabags.

FORBIDDEN

Rice steps up its positioning as a breakfast food.

CONTINENTE

‘Leftover’ vegetables are reinvented as preserves.

NUTTZO

Nut butter is marketed as a ‘power fuel’.

BOLD

‘Easy iron’ claims touted in new laundry gel caps.

UGLIES

Humorous branding headlines this crisp launch.

FOUR'N TWENTY

Meals become hot snacks in this innovative concept.