These “fruit squares” are a versatile new option for the baking aids category.

Cauliflower has been used before in low-carbohydrate pasta, but here it is the primary ingredient, which looks to be a first.

Avocado based snacks have been launched previously, but seasoned, freeze-dried avocado strips appear to be a first for the snack category.

This launch’s “ultra-filtering, deproteinizing” process, creating a clear dairy drink that is high in electrolytes, looks to be a first for the sports drinks category.

This ready-to-eat breakfast blend together on-trend health-oriented ingredients in the form of oatmeal and greek yoghurt.

Gazpacho sorbet makes for a novel soup – ice cream hybrid and could pave the way for further savoury innovation in frozen desserts.

These snacks’ “morning”, “afternoon” and “evening” positioning is an unusual form of occasion-specific marketing.

This frozen dessert is a further example of chickpeas demonstrating their versatility as dairy alternatives.