Amla is the star ingredient in this smoothie blend promising a boost for skin, hair and nails.

Spinach, carrot and sweet potato take vegetable-based breakfast cereal formulations mainstream.

The traditional fermented drink kefir is given a modern makeover with this “detox” concept.

Spirulina is cropping up in an increasing number of functional launches, here headlining a water with “detox” benefits.

Whey protein continues to pop up in unexpected places, in this case a functional cripsbread.

The inclusion of “quinoa crisps” gives this nut butter a boost, both in terms of protein content and texture.

This cold meat launch is notable for its protein-forward positioning and masculine design.

Egg white could be an interesting choice for consumers seeking a high protein, low fat alternative to conventional dairy