The innovative preservation technology said to be used in this line underlines the brand’s positioning as fresh, natural and ‘clean label’.

The trouble Chobani has gone to to achieve a “zero sugar” formulation is evidence of consumers’ growing preoccupation with both added and naturally-occurring sugars in food products.

Solutions to vitamin D deficiency get ever more creative, as evidenced by this unusual “sun brew”.

The ground flax seeds in these sweets are said to ‘scrape’ the tongue to freshen breath, a novel benefit for confectionery.

Quinoa adds an extra health and textural dimension to this vegetable-based spread.

Botanicals continue to break new ground, as demonsrated by this verbena and gorse blend.

Kiwi and spirulina unite in this green-themed functional yoghurt.

The “real veggies” formulation is distinctive for a cheese alternative.