Plant-fibre and probiotics mark Fhirst out in the soft drinks category.

Chicory fibre reportedly delivers a 90% sugar reduction compared to traditional candyfloss.

Green banana entirely replaces wheat in this notable pasta launch.

Saffron is an unusual headline ingredient for a functional drink.

Immunity and gut health benefits are touted in this milk through the addition of chicory fibre.

This tea takes age targeting to new places with varieties “for different stages of a woman’s life”.

Enhanced sleep claims are novel for a protein drink.

Avocado, edamame, quinoa and other ingredients give this meat substitute a unique flavour and texture.