Health & Wellness

Functional continues to be a watchword in FMCG innovation. Our Health & Wellness category recognises products setting new standards in health, nutrition and wellbeing.

BOLTHOUSE FARMS

Unlike cauliflower and courgette, carrots are perhaps somewhat under-represented as meat and carbohydrate alternatives. Launches like this could change that.

FUTURELIFE

Breakfast cereal and pharmaceuticals aren’t the most likely bedfellows, but the use of probiotic capsules is an interesting way to step up this product’s health-based positioning.

 

GREEN GIANT

These breadsticks promote cauliflower as the headline ingredient, enhancing their functional appeal.

JUMEL

Spirulina and no added sugar benefits come together in this health-oriented line of jams.

LA SERENISIMA

This vitamin-enhanced butter is evidence of how immunity claims are now influencing a broad range of categories in response to the global pandemic.

MAGGI

Dried potato has been a neglected area for innovation, but health-oriented launches such as this could help entice consumers back to the category.

ROAR & TONIC

Fermented products continue to be popular with consumers. This kombucha yoghurt raises the stakes with its “tongue-tingling” cultures.

RUF

This “drinkable porridge” mix, with ingredients such as turmeric and blueberry, points to continued interest in healthy, on-the-go breakfasts.