Health & Wellness

Functional continues to be a watchword in FMCG innovation. Our Health & Wellness category recognises products setting new standards in health, nutrition and wellbeing.

BUGS'N JUICE

Crickets hop into the fruit drinks category.

HILO

Avocados meet chocolate milkshake in this unusual product.

AVOVITA

Desserts turn to avocado for ‘free from’ benefits.

MINVITA

Rice boosts its nutrition profile with green tea germination.

U

Broad bean burger buns hit the hot snacks space.

LOTATOES

Cross-breeding ties potatoes to the low-carb trend.

CALBEE POITTO!

Crisps embrace ‘good bacteria’.

LIEKEN URKORN

Nettles and spinach anchor this functional bread.