Pizza bases and wraps get a new twist in another Yorkshire pudding inspired innovation.

Buffalo worms are the key ingredient in this novel snack bar launch.

Boxed chicken strips, thighs and wings seek to emulate the chicken shop experience.

This novel spray claims to give clothes a ‘just washed, just ironed’ feel.

Savoury snacks are reinvented as ‘crispy tortillas’ with this novel ‘quesadilla’ format.

Yorkshire pudding uncovers a sweet side.

Rosemary is the unusual flavour addition to this alcohol-free drink.

Added ‘malty sweetness’ apparently makes this product taste like tea and biscuits.