Best of Britain

Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.

ASDA

The Middle Eastern theme of these pitta snacks is carried through with the “Moroccan tagine” flavouring.

COFRESH

Bombay mix is reinvented as an on-the-go option with this novel snack bar.

EARLYBIRDS

Compostable packaging could help on-the-go products address criticism over single-use plastic.

MR KIPLING

This sponge mix is a neat way of reinventing the flagship Mr Kipling cherry bakewell.

NESCAFE GOLD

Coffee mixes join the dairy-free trend with this vegan brand lineup.

SIMPLE

Wet wipes have long come under fire for clogging sanitation systems. Although not flushable, these compostable wipes could be the first step to addressing this challenge.

SWIZZELS

Traditional British puddings get the confectionery treatment.