Best of Britain

Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.

EATLEAN

Cheese isn’t typically considered a health-oriented product, so it’s interesting to see it repositioned here as a high-protein, low-carbohydrate snack bar.

GO AHEAD WHOLISTIC

Nut butter adds an interesting textural dimension to this fruit bar.

MULLER GOOD STUFF

Muller’s use of ceramic filters is claimed to give this milk extra-long shelf life.

NAKSHA

Middle Eastern flavours have risen in popularity over recent years, but it’s notable to see them cropping up in a category like baking mixes.

NORLO

Standalone ‘plant waters’ may never have truly taken off, but launches such as this birch water iced coffee suggest they may have a future as base ingredients in other categories.

POPHAKS

Functional ashwagandha continues to branch out, as evidenced by this lotus seed snack launch.

QUAKER PROTEIN

This instant porridge is evidence of how widely peanut butter is now being used as a protein-boosting ingredient.

WHAT THE HECK

Sausage meets chicken kiev in this distinctive launch.