Best of Britain

Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.

AUNT BESSIE'S

Pizza bases and wraps get a new twist in another Yorkshire pudding inspired innovation.

BEAR GRYLLS

Buffalo worms are the key ingredient in this novel snack bar launch.

BIRD'S EYE CHICKEN SHOP

Boxed chicken strips, thighs and wings seek to emulate the chicken shop experience.

DAY2

This novel spray claims to give clothes a ‘just washed, just ironed’ feel.

MCCOY'S MUCHOS

Savoury snacks are reinvented as ‘crispy tortillas’ with this novel ‘quesadilla’ format.

REAL YORKSHIRE PUDDING CO

Yorkshire pudding uncovers a sweet side.

SAINSBURY'S

Rosemary is the unusual flavour addition to this alcohol-free drink.

YORKSHIRE TEA

Added ‘malty sweetness’ apparently makes this product taste like tea and biscuits.