The combination of ultra-convenience and premiumisation is distinctive in this “30-second, restaurant quality” pasta.

The use of both plant polyphenols and herbal flavours is a further demonstration of how traditional mineral water brands are seeking to head off competition from functional drinks.

Not only is this an effective tie-in to the slime craze, it also taps into the pandemic ‘zeitgeist’ with a nod to both home baking and home schooling.

Vegan formulations arrive in the malted drinks category with this novel launch.

These ambient ‘meatball’ ready meals are a new wrinkle for preserved fish. The ‘after school snack’ positioning is also a little different.

This fun cake / doughnut crossover is a continuation of the trend for hybrid launches in the bakery space.

The ‘yoghurt meets porridge’ branding helps this product stand out in the breakfast food aisle. The combination of fruit, oats and live cultures is also distinctive.

The benefits of Vitamin D, sometimes known as the “sunshine vitamin” are espoused in this summer-themed soup, in line with growing interest in immunity benefits.