The blend of date and cinnamon helps these biscuit rusks stand out from the crowd.

Falafel has risen in popularity as a meat substitute, but this is the first time we can recall seeing it in spread form.

Ghaf is the national tree of the United Arab Emirates. Its use as a botanical gives this functional shot a local character.

The seed-heavy formulation of this single serve muesli provides a protein and fibre boost.

Hibiscus & Pomegranate is a creative flavour blend for a functional collagen drink.

Oats and honey remain popular as health-oriented ingredients, making this bread particularly on-trend.

Honey-sweetened waters have emerged as an interesting niche, and this saffron-flavoured product is a particularly distinctive example.

Pistachio, date and chocolate make for an interesting confectionery combination.