Best of Middle East

Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.

365

A classic Italian dessert gets reimagined as a chocolate spread alternative.

AL BAKER

These flatbreads come ready filled with cream cheese, which looks to be a first.

DELEKTIA

These flatbreads come ready filled with cream cheese, which looks to be a first.

EUROCAKE BEFIT

These brownies combine indulgent flavour with functional benefits.

FREAKIN' HEALTHY

This cashew-based cheese alternative looks to be a first for the Middle East market.

LOV

The spicy shell on this sunflower seed snack adds some diversity to the category.

SAFARI

This snack launch is notable for the way it claims to honour Emirati culinary tradition.

SMART TREATS

Traditional Greek cheese finds a new home as a keto-friendly snack.