Best of Middle East

Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.

AL KABEER

Onion rings get a meaty makeover with this cheese and chicken blend.

AL RAWABI

Orange blossom adds a fragrant touch in the milk drinks category.

DELEKTIA

Traditional Middle Eastern dishes are reinvented for vegans in this novel launch.

HUNTER'S GOURMET

Middle Eastern dishes turn crisp flavourings in this innovative product introduction.

KIMRI

Date confectionery gets an upgrade with white chocolate coating and raspberry cream filling.

KIRI

Greek yoghurt goes square with these individually portioned cream cheese cubes.

NATURE'S KITCHEN

Ancient grains and traditional spices highlight this new biscuit line.

NESTLE

The “local character” shapes are particular distinctive in this chocolate wafer launch coinciding with Ramadan.