Best of Middle East

Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.

AL AIN

The bio-plastic pack, described as being made from fermented sugars, is claimed to be able to withstand high summer temperatures, but also to be fully compostable.

AL RAWABI

In-vogue oats and green tea are the standout ingredients in this dairy launch.

BAIDAVIE

Date extract gives a local identity to this haircare line.

CHOCODATE

Ruby chocolate was first introduced by Barry Callebaut in 2017. This launch suggests it could yet make further inroads in the confectionery sector.

FELI'S KITCHEN

This speciality launch adds variety to the frozen bakery segment.

DR. CHEF

Quinoa is gaining in popularity as a high-protein dairy alternative.

LACNOR

The claim of 15g protein per serving helps this milk stand out from the crowd.

T-GO

Tea bags and stirrers are married together in this clever packaging innovation.