Best of Middle East

Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.

AL AIN PLUS

Bottled water hones in on vitamin D deficiency.

HEALTHY FARM

Burgers get a superfood boost.

CAMELICIOUS

Camel milk expands into infant formula.

DOUX FITLIFE

Chicken goes on a diet with ‘flax-fed’ claims.

MUNCHBOX

Energy snacks get the ‘packed lunch’ treatment.

KIT KAT MINI MOMENTS

Classic desserts are re-imagined in chocolate.

VIVA PERFETTO

Apricot seeds make headway in cereal bars.

BARAKAT

Celery and ginger press their claim in juices.