Best of Middle East

Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.

AL AIN BAMBINI

This Middle East first, low-mineral bottled water is particularly intended for mixing with infant formula.

BARAKAT

Ginger, spirulina and moringa headline these new functional shots that are a first for the Middle East region.

HEALTHY FARM

Vegetables power this addition to the meat substitute category.

HEINZ

Dip becomes sauce in this unusual product offering.

KARAK TEA

Teabags turn to coffee for a novel flavour experience.

NESCAFE 3 IN 1

Iced coffee branches out with on-trend flavour.

PINAR

Chocolate is a novel flavour for this cream cheese like labneh spread.

PURE PRESS

Activated charcoal gives this juice a distinctive profile.