Best of Middle East

Our Best of Middle East award celebrates the latest breakthroughs in the region’s fast-growing FMCG sector.

BARADA

Hummus provides a healthier alternative to conventional chocolate spread snacks.

COCO SOUL

Oat and coconut combine in this novel dairy-free coffee launch.

BARAKAT

Peanut butter and acai make for a novel fruit smoothie combination.

AL AIN PLUS

The combination of minerals in this fortified water, including zinc and magnesium, is distinctive.

NATURE'S OWN FACTORY

Buckwheat gives added crunch to date confectionery.

AL KABEER

Varied crisp and moist textures help to elevate traditonal falafel.

THRYVE

Broad (fava) bean continues to expand its presence in the meat-free space, as this launch demonstrates.

LULU

This instant cereal product is spiced with ginger, which is claimed to be a first.