Product

Our Product award recognises any innovation which relates directly to the physical product: this could be a novel flavour, ingredient or technology, or an experiential benefit.

SOUPOLOGIE SOUPER CUBES

The ‘ice cube’ format of this frozen soup helps with dosing while also addressing the issue of packaging waste.

THIS

The olive oil based fat used in these pork sausage alternatives could help overcome a key barrier to take-up of meat substitutes, namely replicating the texture and succulence of conventional meat products.

MANTOVA 450

This launch taps into the current craze for air fryers, as consumers seek healthier and more economical alternatives to conventional cooking methods.

STEGEMAN

The “slices” format opens up new opportunities for omelettes as a sandwich filler.


VITARELLA TRELOSO

These biscuits offering a cooling sensation, which should enhance the overall product experience.

MORINAGA HI-CHEW INFRUSIONS

The use of “infused” apple puree and pectin jelly for added “juiciness” is not something we have seen before in sugar confectionery.

MEIJI CHOCOLATE KOUKA

We haven’t seen chocolate spreads majoring on functional benefits before, making this a standout launch.

COMPAL

Grains such as oats and chia give these fruit juices added health and textural appeal.