Product

Our Product award recognises any innovation which relates directly to the physical product: this could be a novel flavour, ingredient or technology, or an experiential benefit.

ARNOTT'S TEE-VEE SNACKS

The way these biscuits mimic popular Krispy Kreme doughnut varieties is notable.

BAUDUCCO

Panettone – a popular cake in Brazil – gets a savoury twist with this parmesan-based offering.

EL POZO FLEXITERRANEO

These “half and half” burgers target consumers who are looking to reduce, but not eliminate, meat from their diets – a novel approach for the category.

KELLOGG'S PANADERIA

This cereal’s unique shape and flavour is inspired by the “concha”, a sweet Mexican bread.


PANIDOR

Portuguese custard tarts get a meat-forward, savoury makeover.

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PEPSI NITRO

Can nitrogen infusion reinvigorate cola in the same way as it did ready-to-drink coffee?

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ROWNTREE'S

Traditional British cakes and desserts are reborn as sugar confectionery.

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THE LITTLE POTATO COMPANY

These purple potatoes are notable for their colour-retaining properties and microwaveable format.

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