MANCHESTER – 1st September 2021: Manchester-based global insights specialist Gama is today pleased to reveal the finalists shortlisted for the Gama Innovation Awards 2021.

Recognising outstanding innovation in the FMCG space, the shortlists for the Gama Innovation Awards re

present the very best launches unearthed in the last year by Gama’s global network of in-country researchers and analysts across eight categoriesProduct, Packaging, Positioning, Branding & Design, Health & Wellness, SME, Best of Britain and Best of Middle East.

Gama Innovation Zone

The products shortlisted for the 2021 Gama Innovation Awards once again provide an intriguing glimpse into the future of consumer goods, as well as a shining a light on some of the key trends influencing the industry over the last 12 months. The impact of the pandemic is revealed primarily through a breakout trend for immunity benefits, although wider health and wellness concepts, including plant-based formulations, remain much to the fore: vegetables, but particularly pulses and legumes, reveal themselves to be central to many better-for-you concepts. This is matched by a counter trend for ‘healthy’ meat and dairy as animal-derived products aim to stage a fightback. Meanwhile, ethical claims continue to diversify, as the race for plastic alternatives gathers pace and brands embrace consumers’ wider CSR concerns, especially in relation to climate change.

Ian Wright CBE, Chief Executive, Food & Drink Federation presenting the Gama Innovation Award 2019 – Branding & Design to Elieen Alban, Product Development Manager, Innocent Drinks.

Commenting on the shortlist, Gama Innovation Director Silvia Ruiz said: “In compiling the shortlists for the Gama Innovation Awards 2021 we sifted through hundreds of new and innovative products from over 40 countries, selecting only the most ground-breaking few for consideration by our expert judging panel”.

“The Gama Innovation Awards 2021 will be a fantastic opportunity for all of our finalists to take their place in the spotlight, among a select audience of leading industry executives from right across the globe”.

Ian Wright CBE, Chief Executive, Food & Drink Federation said: “GICA is an absolutely brilliant showcase for innovation in the food & drink industry. It’s full of inspiring stories about how businesses are approaching the whole question of disrupting the existing market and growing their businesses, product lines and brands”.

The overall winner in each category, as voted by a panel of international judges, will be announced on Thursday 28th October 2021 during the Gama Innovation Conference & Awards 2021.

To see the shortlist for each category, click HERE .

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About the Gama Innovation Awards

The Gama Innovation Awards recognise outstanding innovation in the FMCG space.

Awarded in the disciplines of Product, Packaging, Positioning, Branding & Design, SME, Best of Britain, Best of Middle East and Health & Wellness, Gama Innovation Awards go to the top new launches unearthed each month by Gama’s network of in-country researchers and analysts.

Winners are chosen through an international panel of expert judges based on a shortlist of innovative products.

About Gama 

Gama is a global provider of business information and services headquartered in Manchester, UK and regional operations in Dubai, UAE. Gama provides high-quality news, research, analysis and partnering services powered by our worldwide network of over 100 specialists in more than 46 countries.