Archive

BARAKAT

FUNCTIONAL SHOTS Ginger, spirulina and moringa headline these new functional shots that are a first for the Middle East region. WHAT WE SAY 'Concentrated nutrition' remains a key concept in the fruit juice...

PURE PRESS

BLACK LEMONADE Activated charcoal gives this juice a distinctive profile. WHAT WE SAY The black and yellow colour combination certainly makes a dramatic statement at point of sale. [modalsurvey id="2026557500" style="flat" align="center" textalign="center" width="100%"...

PINAR

CHOCO LABNEH Chocolate is a novel flavour for this cream cheese like labneh spread. WHAT WE SAY Cream cheese and chocolate continues to be a popular combination among the world's consumers. [modalsurvey id="1584788771" style="flat"...

KARAK TEA

INSTANT PREMIX WITH COFFEE Teabags turn to coffee for a novel flavour experience. WHAT WE SAY This flavour blending brings a new dimension to hot drinks innovation. [modalsurvey id="1041877384" style="flat" align="center" textalign="center" width="100%" visible="false"...

HEINZ

HUMMUS SAUCE Dip becomes sauce in this unusual product offering. WHAT WE SAY The versatility of this concept lends itself to consumer creativity. [modalsurvey id="26381299" style="flat" align="center" textalign="center" width="100%" visible="false" message="You already filled out...

NESCAFE 3 IN 1

SALTED CARAMEL ICE DRINK MIX Iced coffee branches out with on-trend flavour. WHAT WE SAY The use of indulgent flavour could help draw younger consumers to the coffee premix category. [modalsurvey id="1422964769" style="flat" align="center"...

HEALTHY FARM

PEA, KALE & QUINOA BURGER Vegetables power this addition to the meat substitute category. WHAT WE SAY The demand for vegetarian foods is set to continue to be a trigger for a wide...