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PRODUCT FINALIST
Our Product award recognises any innovation which relates directly to the physical product: this could be a novel flavour, ingredient or technology, or an experiential benefit.

CHICKEN & WAFFLE CEREAL

Bold savoury taste combinations set this cereal apart. A Maple Bacon Donuts variety is also available.

WHAT WE SAY

It would seem even resolutely ‘sweet’ categories such as breakfast cereal are not immune to the growing trend for savoury flavours.

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