FRIT RAVICH TOP CORN
POSITIONING FINALISTOur Positioning award recognises product launches that have reached out to consumers in new ways, such as through innovation in the brand / consumer dynamic.
POPCORN AND LOLLIPOPS
This lollipop-meets-popcorn crossover looks to be a first, especially as lollipops and popcorn in identical flavours are being packaged together in the same bag.
