We’ve seen honey used before as a star ingredient in gummy sweets, but not with the same purported functional benefits and ingredients as this launch.

Nut butter branches out with unusual savoury flavours like chilli and curry.

Cheese substitutes continue to diversify, as demonstrated by this launch based on watermelon seeds.

The proprietary technology is claimed to deliver an elevated quantity of polyphenols, supporting this tea’s functional positioning.

Nicotine alternatives to tobacco are a developing category, as demonstrate by this launch based on algal jelly.

This meat substitute is noteworthy for its emphasis on versatility and pulse-based ingredient list.

This mochi dessert / gummy sweet crossover is further evidence of how the ‘clean eating’ trend is impacting the confectionery market.

This launch aligns to increased interest in cognitive and brain-boosting benefits in functional drinks.