Best of Britain

Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.


Little Dish
My First Pizza

Part of a range of "healthy food for toddlers and young children", Little Dish My First Pizza is "not just yummy, but also nutritionally balanced for your 1 – 3 year old".  Described as being made with 100% natural ingredients, the product is said to contribute to the recommended 5 a day thanks to the inclusion of carrot puree within a "unique pizza base".


Gama Compass™ data indicates the extent to which the "natural", "healthy" and "premium" messaging of products such as Little Dish My First Pizza now characterizes positioning within the baby foods category. Innovations such as this launch's "carrot puree base" demonstrates how baby foods firms are increasingly looking to raise the bar in terms of health, quality and formulation.