Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.
Advertised as “normal tea – only better”, No More Tea Bags Tea Concentrate claims to offer “a better way to make tea than with those soggy old tea bags” by providing tea in a concentrated liquid form. Users are directed to dispense “one short squirt” into the bottom of a cup or mug and then just to add water, for “hotter, tastier tea in an instant”. The pack format is a nitrogen-propelled aerosol, sufficient for 5 litres (or 20 cups) of tea in total.
Key innovation trends in the hot drinks market have seen the dual factors of convenience and premiumisation increasingly influencing consumer choices. By finding new ways to bring these benefits to the retail space, FMCG firms can capitalize on changing consumer needstates that see virtues such as mobility, simplicity, versatility and interactivity increasingly prized in new hot drink launches.