Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.
Available as a limited edition summer variety, Taylors Of Harrogate Iced Coffee is a new blend of roast and ground coffee beans that claims to put "barista-level iced coffee at your fingertips -for the perfect summer drink". Consumers are advised to brew the coffee as normal in boiling water before pouring over ice and blending 50/50 with milk for "barista-level flavour for a fraction of the price".
The growth of genuine "barista" products, in particular iced drinks, has put inevitable pressure on traditional retail formats including instant and ground coffee. Taylors Of Harrogate Iced Coffee shows how firms can use creative positioning to market products better adapted to the changing realities of coffee consumption in the UK, especially in the summer months.