Best of Britain
Finalists

Our Best of Britain award will be a showcase for the best and brightest innovations from UK companies in the FMCG space over the past year.

 

Tesco
Marmalade On Toast Yoghurt

Yoghurt is getting an unusual breakfast spin from grocery retailer Tesco with a launch that reimagines marmalade on toast as a dairy product. Tesco Marmalade On Toast Yoghurt is an orange-flavoured yoghurt that incorporates a textural "toast" dynamic with the addition of breadcrumbs, recreating the experience of the British breakfast classic.

WHAT WE SAY

Yoghurt has been something of a hotspot for product innovation over the last year or two, and this quirky Tesco launch is just one example of how the category is being reinvented. The product is notable for its textural variety, an increasing feature within the yoghurt category as it transitions from desserts to address new occasions in snacking and the breakfast space.